I’ve provided businesses with insight on a range of projects, including -

  • How High Net Worth Individuals view and select financial service providers;
  • How the luxury sector can create a coherent pricing strategy;
  • How providers of News and Current Affairs can stay relevant in a global, 24/7 cycle;
  • How consumers decipher the confusing array of categories in premium spirits.

We use a range of bespoke qualitative approaches, including ‘supergroups’ (ask us and we’ll tell you all about them), shopper insight, in person and online focus groups and depth interviews.