About me

Peter Lovett
Peter Lovett
Bespoke Qualitative Research

Hi, I’m Peter Lovett, founder of Bespoke Qualitative Research.

I went into this business straight from university because of curiosity – I wanted to know what makes people tick. That was more than three decades ago, and I’ve never lost my drive. It’s because people are endlessly fascinating that this job is such an exciting challenge. Why does someone select one brand over another? How much does passion override rationality in the making of that choice? To answer these and other questions, among other places I’ve spent a blisteringly hot summer in Lagos, taken a road trip across the States, interviewed whole villages under a banyan tree in Uttar Pradesh and crisscrossed the UK from Aberdeen to Yeovil.

I trained with the best in business – with those pioneers of qualitative research, Bill Schlackman and Mary Goodyear. I then founded Consumer Profile Group, a full service agency, which I ran for over 20 years.

Now I’ve taken on a new challenge. Bespoke Qualitative Research is a consultancy focusing on the personal touch, all the way from planning through to execution and the final delivery of projects.

I’ve worked for some great brands. To find out who these are, scroll down.